By bleaching our logos, we are shining a spotlight on the alarming phenomenon of coral bleaching that is occurring right now around the world.
The clock is ticking, and the vibrant coral reefs that have thrived in our oceans for centuries are vanishing before our eyes. Climate change, pollution, and warming waters have left these underwater cities in peril, their bright colours fading like forgotten memories.
In a world of vivid colours and vibrant brands, we are raising awareness for the fading beauty beneath the waves. For the month of November, ICRI in partnership with the Coral Reef Alliance is “bleaching” their logos in solidarity for coral reef conservation and in honour of Coral Bleaching Awareness month. We urge you to join and bleach your logo with us.
>> Here is the plan and where you can get support.